Google Analytics Masterclass

Master Google Analytics with Our Digital Marketing Course in New Zealand

Unlock the power of data with our Google Analytics module—designed to help digital marketers track, measure, and optimise their online performance. Learn how to collect, interpret, and apply website and marketing data to make informed business decisions while adhering to best practices in data privacy and compliance.

Course Highlights:

• Web Analytics Fundamentals – Understand the core principles of web analytics, including data collection, tracking, and key performance indicators (KPIs).

• Google Analytics Setup & Configuration – Learn how to properly set up, configure, and customise Google Analytics to track user behaviour and marketing performance.

• Goal & Conversion Tracking – Discover how to define, implement, and monitor goals to measure success across different campaigns and channels.

• Data Analysis & Reporting – Master the art of analysing reports, identifying trends, and drawing actionable insights to enhance digital marketing strategies.

• Privacy & Compliance – Gain knowledge on data privacy laws, user consent, and best practices for ethical data collection and compliance.

Why Choose Our Digital Marketing Course in New Zealand?

In a world driven by data, understanding Google Analytics is essential for any marketer looking to optimise performance. This course goes beyond the basics—teaching you how to turn raw data into real business intelligence.

Your Mentor

Learn from an experienced analytics professional with over 10 years in digital marketing and data analysis. With hands-on expertise in Google Analytics, our instructor will guide you in using data to drive marketing success.

Course Overview

This module is perfect for beginners and experienced marketers looking to enhance their skills in web analytics.

Web Analytics Fundamentals

Gain a solid understanding of data collection methods, traffic sources, and key analytics terminology. Learn how web analytics ties into broader marketing strategies.

Google Analytics Account Setup & Configuration

Get hands-on experience in creating and customising a Google Analytics account, setting up tracking codes, and configuring dashboards for insightful reporting.

Goal & Conversion Tracking

Understand how to set up goals and events to track user behaviour, conversion rates, and marketing ROI. Learn to measure key actions such as form submissions, purchases, and engagement.

Data Analysis & Reporting

Develop the ability to interpret key reports, track user journeys, and identify patterns to optimise website performance and marketing strategies.

Privacy & Data Compliance

Learn the legal responsibilities and ethical considerations of data collection, including GDPR, cookie policies, and user consent management.

Frequently Asked Questions

• Who is this course for?
  Ideal for digital marketers, business owners, and data enthusiasts who want to leverage Google Analytics to optimise their online presence.

• What tools will I learn to use?
  You'll gain hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Data Studio for advanced reporting.

• How does this course help with marketing?
  By mastering analytics, you'll learn to track campaign performance, optimise ad spend, and make data-backed marketing decisions.

• Is this course beginner-friendly?
  Yes! The course covers everything from basic setup to advanced reporting, making it suitable for all skill levels.

• What makes this course different?
  Unlike generic analytics courses, this module is specifically tailored for digital marketers—focusing on practical applications, real-world use cases, and AI-driven insights.

Take Control of Your Marketing Data

Join our Digital Marketing Course in New Zealand and master Google Analytics to track, measure, and enhance your marketing performance.

Enrol now and start making data-driven marketing decisions!