Certified Agile Digital Marketing Expert (CADME)

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

1. Principles of Digital Marketing
2. Digital Research
3. Developing Objectives
4. Cultural Research
5. Connecting with the Customer

You will get to learn agile digital marketing isn't so much about working faster on a variety of projects. Rather, it focuses on applying proven workflows to prioritise tasks and carry out your marketing team's goals more efficiently.

1. Agile on Digital Marketing
2. Agile Benefits on Digital Marketing
3. Agile Digital Marketing Implementation
4. Running Agile Sprint in Digital Marketing
5. How to Launch Agile Digital Marketing Campaigns

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

1. Content Marketing Concepts and Strategy
2. Developing a Content Marketing Plan
3. Publishing and Distributing Content
4. Using Content Research to Find Opportunities
5. Creating and Curating Content
6. Metrics and Performance
7. Establishing Content Intent

Learn how to create engaging content on social media and how to plan, execute, optimise and report on social media marketing campaigns across the key social platforms.

1. Key Social Platforms for Digital Marketing
2. Growing and Engaging an Audience
3. Developing Data-Driven Audience and Campaign Insights
4. Setting up a Social Media Experience for a Business
5. Creating and Optimising Social Media Campaigns

The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

1. SEO Fundamentals
2. Keywords and SEO Content Plan
3. Measuring SEO Performance
4. Aligning SEO and Business Objectives
5. Optimise Organic Search Ranking

This module begins with the fundamentals of paid search and its' benefits and demonstrates how to implement and manage Pay-Per-Click (PPC) campaigns using Google Ads. Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

1. Fundamentals of Paid Search
2. Search Campaign Management
3. Paid Search Campaign Measurement
4. Paid Search Campaign Creation with Google Ads

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

1. Fundamentals of Display and Video Advertising
2. Google Display Network and Video Ad Formats
3. Creating and Managing a YouTube Channel
4. Creating Display and Video Campaigns
5. Targeting Display and Video Campaigns
6. Measurement and Optimisation
7. Reporting on Display Campaign

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

1. Email Marketing Fundamentals
2. Email Design
3. Testing and Optimising an Email Campaign
4. Tools and Strategy
5. Creating an Effective Email Campaign
6. Marketing Automation

The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

1. Web Design and Website Optimisation
2. Design Principles and Website Copy
3. Publishing a Basic Website
4. User-Centered Design and Website Optimisation
5. Website Metrics and Developing Insight

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

1. Web Analytics Fundamentals
2. Creating and Configuring a Google Analytics Account
3. Monitoring Campaigns with Google Analytics Reports
4. Setting Goals with Google Analytics
5. Analysing and Recording Google Analytics Data
6. Using Google Analytics 4

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

1. Digital Strategy Fundamentals
2. Setting Strategy Objectives and KPIs
3. Digital Strategy Research
4. Developing a Creative Strategy
5. Executing a Digital Marketing Strategy
6. Communicating a Digital Marketing Strategy
7. Forecasting performance