Paid Search Marketing Masterclass
Optimise Google Ads & Maximise ROI
Learn Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, and Google Analytics. Make use of every hard-earned money spent to get the best ROI for your campaigns.
You will learn:
• Fundamentals of paid search
• Paid search vs organic search
• How to create a paid search campaign with Google Ads
• How to manage a paid search campaign
• How to measure a paid search campaign
Optimise Google Ads & Maximise ROI
Learn Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, and Google Analytics. Make use of every hard-earned money spent to get the best ROI for your campaigns.
You will learn:
• Fundamentals of paid search
• Paid search vs organic search
• How to create a paid search campaign with Google Ads
• How to manage a paid search campaign
• How to measure a paid search campaign
Optimise Google Ads & Maximise ROI
Learn Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, and Google Analytics. Make use of every hard-earned money spent to get the best ROI for your campaigns.
You will learn:
• Fundamentals of paid search
• Paid search vs organic search
• How to create a paid search campaign with Google Ads
• How to manage a paid search campaign
• How to measure a paid search campaign
Sharpen your digital marketing skills with our Digital Marketing Course in New Zealand. This course is tailored for professionals eager to master paid search marketing, offering hands-on training in Google Ads and Analytics to help you effectively manage and optimise your campaigns.
Course Highlights:
Expert Instruction: Learn from seasoned marketing professionals with over a decade of industry experience.
AI Integration: Explore how artificial intelligence tools can streamline your pay-per-click (PPC) workflows, enhancing efficiency and effectiveness.
Comprehensive Curriculum: From initial campaign setup to advanced conversion tracking, gain practical experience in all aspects of paid search marketing.
Maximise ROI: Implement actionable strategies to ensure every advertising dollar is utilised effectively, driving optimal return on investment.
Why Choose Our Digital Marketing Course in New Zealand?
In today's competitive landscape, understanding the nuances of paid search marketing is crucial for businesses aiming to increase their online visibility. Our course delves into the significance of paid search, elucidating why it's a pivotal component of modern digital marketing strategies.
Your Mentor
Our course is led by a marketing expert boasting over 10 years of real-world experience. Having collaborated with businesses of varying scales, our instructor brings a wealth of knowledge, particularly in running successful Google Ads campaigns that have spurred tangible business growth.
Course Overview
Structured to cater to both novices and those with some marketing background, the course begins with foundational concepts of paid search marketing. Participants will explore the distinctions between paid and organic search, learn the intricacies of creating effective Google Ads campaigns, and understand the importance of conversion tracking.
AI Integration in PPC Workflows
Embrace the future of digital marketing by integrating AI into your PPC strategies. Our course provides insights into leveraging AI tools to analyse data swiftly, identify trends, and adjust bids in real time, ensuring your campaigns remain competitive and efficient.
Creating and Managing Google Ads Campaigns
Gain practical experience in setting up and managing Google Ads campaigns. Learn to select appropriate keywords, set budgets, craft compelling ad copy, and monitor performance metrics to continually refine and enhance your campaigns.
Measuring Success with Conversion Tracking and Google Analytics
Understanding the efficacy of your ads is paramount. Our course offers detailed guidance on setting up conversion tracking and utilising Google Analytics to interpret data, providing a clear picture of your advertising performance and areas for improvement.
Maximising Return on Investment
Ensure that every dollar spent contributes positively to your business objectives. Learn techniques to optimise ad spend, analyse performance data, and make informed adjustments to enhance the return on your advertising investments.
Frequently Asked Questions
Who is this course for? This course is ideal for individuals seeking to deepen their understanding of paid search marketing, from beginners to those with some prior experience.
What tools will I learn to use? Participants will gain proficiency in Google Ads, bid auctions, conversion tracking, and Google Analytics, along with insights into integrating AI tools into marketing workflows.
How does the mentoring work? The course includes one-on-one sessions with our marketing expert, providing personalised guidance, answering queries, and sharing real-world examples.
Is AI integration beneficial in PPC? Absolutely. AI can automate routine tasks, analyse data more efficiently, and provide insights that enhance campaign performance.
What sets this course apart? Led by an industry veteran, the course combines practical experience with AI integration, offering a hands-on, easy-to-follow curriculum designed to address common challenges in paid search marketing.
Start your transformative journey in digital marketing with our Digital Marketing Course in New Zealand. Equip yourself with the skills and knowledge to excel in paid search marketing and drive your business success.
