This master class is best suitable for business owners/managers to master the art of sales funnel and marketing automation. With our updated and latest content in digital marketing validated by the digital giants, you are to master the industry-recognised skill and knowledge in no time.

You will learn:

• Principles of digital marketing
• Tools for digital marketing
• Developing digital marketing objectives
• Digital research (audience, social listening, culture, competitors, industry)
• Digital channels, buyer’s journey & digital sales funnel

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

You will learn:

• Concepts and Strategy
• How to use content research to find opportunities
• How to create a content marketing plan
• How to create and curate content
• How to publish and distribute content
• Key success metrics in content marketing

Learn Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, and Google Analytics. Make use of every hard-earned money spent to get the best ROI for your campaigns.

You will learn:

• Fundamentals of paid search
• Paid search vs organic search
• How to create a paid search campaign with Google Ads
• How to manage a paid search campaign
• How to measure a paid search campaign

Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights through social media marketing.

You will learn:

• Key social platforms for digital marketing
• How to grow and engage an audience
• How to create and optimise campaigns
• How to develop a data-driven audience and campaign insights

Learn to do proper email marketing - to make sure that email gets opened and starts your target on a click-through journey of discovery, and how it can all be automated for max efficiency.

You will learn:

• Email marketing fundamentals
• Email marketing strategy
• Email design
• How to create an effective email campaign
• How to test and optimise an email
• How to automate an email campaign

Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion.

You will learn:

• SEO fundamentals
• How to align SEO with business objectives
• How to generate keywords and build an SEO content plan
• How to optimise organic search ranking
• How to measure SEO performance

Learn to formulate solid objectives for your digital campaign, have a big and clear vision of where you really want to go and make it actionable with a budget, channel and media plans, Key Performance Indicators and more.

You will learn:

• Strategy fundamentals
• How to set strategic objectives and KPIs
• How to conduct digital strategy research
• How to develop a creative strategy
• How to execute a digital marketing strategy
• How to communicate a digital marketing strategy

Learn how to set up, manage, analyse and optimise a channel worthy of many viewings. Also, release the sales power of Google Display Network and more.

You will learn:

• Fundamentals of display and video advertising
• How to create and manage a YouTube channel
• Google Display Network and video ads format
• How to create, target and measure a display and video campaign

This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data.

You will learn:

• Web design and web optimisation fundamentals
• Design principles
• User-centred design: Concept of UX and UI
• Website metrics and developing insights for digital marketing

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

You will learn:

• Web analytics fundamentals
• How to create and configure a good analytics account
• How to set goals with Google Analytics reports
• How to analyse and record analytics data