The Goldilocks of Information: Infographic importance

Infographics come in all shapes and sizes, digital and physical they all tell a story.

As an SEO expert, we cannot stress enough the importance of visual content in digital marketing strategies. In particular, infographics have become an increasingly popular way to convey complex information in a visually appealing and easily digestible format.

According to a recent survey, infographics are one of the most effective types of visual content, with 65% of marketers rating them as "very effective" or "somewhat effective" in achieving marketing goals. This is because infographics are able to communicate information in a way that is both engaging and memorable.

But the benefits of infographics go beyond just their visual appeal. In fact, infographics can play a critical role in search engine optimization (SEO) by improving website traffic, engagement, and backlinks. When designed correctly, infographics can also be shared across social media platforms, further increasing their reach and potential impact.

One key reason infographics are beneficial for SEO is that they can help increase time on page. When visitors to a website spend more time engaging with content, it signals to search engines that the content is valuable and relevant. Infographics are particularly effective in this regard because they are able to convey a lot of information in a short amount of time, keeping visitors engaged and on the page for longer.

Infographics also have the potential to generate backlinks, which are a critical component of SEO. When high-quality websites link to your content, it signals to search engines that your website is authoritative and relevant. Infographics are particularly well-suited for generating backlinks because they are often shared across social media platforms, and can be embedded on other websites.

As an SEO expert, I recommend that all businesses incorporate infographics into their digital marketing strategies. Not only do infographics have the potential to increase website traffic and engagement, but they can also play a critical role in improving search engine rankings and generating backlinks. So if you're looking to improve your SEO efforts, consider investing in high-quality infographics to showcase your brand and convey your message in a way that is both visually appealing and effective.