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The Importance of UX in Social Media Marketing
Providing a seamless user experience is essential to succeed in social media marketing. A great UX ensures user engagement, builds trust and credibility, and attracts potential customers. Conversely, poor UX can turn users off, decrease loyalty, and damage a brand's reputation. To ensure success, businesses should apply the principles of agile digital product design management to create targeted digital products via collaboration, experimentation, and rapid iteration. In addition, integrating SEO can help boost visibility and attract larger audiences to social media profiles.
The Goldilocks of Information: Infographic importance
Are you looking for a way to improve your digital marketing efforts and boost your search engine rankings? Look no further than infographics. As an SEO expert, I can attest to the power of infographics in conveying complex information in a visually appealing and engaging way. By incorporating high-quality infographics into your digital marketing strategy, you can increase website traffic, improve engagement, and generate valuable backlinks.
Infographics are particularly effective in improving time on page, as they are able to convey a lot of information in a short amount of time, keeping visitors engaged and on the page for longer. They are also well-suited for generating backlinks, as they can be shared across social media platforms and embedded on other websites.
When it comes to graphic design and digital marketing, infographics are a powerful tool for communicating your brand message and conveying your expertise in a way that is both informative and visually appealing. So if you're looking to improve your SEO efforts, consider investing in high-quality infographics as a key component of your digital marketing strategy.
The Benefits of UX Design and Why It Matters for Your Business
Are you looking to create better digital experiences for your customers? UX design may be the answer. In this article, we explore the various benefits of incorporating user-centered design into your product development process. From increased customer satisfaction to improved brand loyalty, we dive into why UX design matters for your business. Learn more about agile digital product design management and how it can help you implement effective UX design strategies.
SEM vs. SEO: What's the Difference?
SEM and SEO are two important strategies for improving your website's visibility in search engine results pages. SEM involves paid search advertising, while SEO involves optimizing your website to improve its ranking in natural search results. The choice between the two depends on your goals, budget, and timeline. For more information on agile search marketing and digital marketing, visit https://www.id.ac.nz/agile-search-marketing and https://www.id.ac.nz/agile-digital-marketing.
Learn what you will earn upon course completion
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Small Business Owner
You are a solution provider for your business. You define the product or service, planning the promotion, production, sales and budgeting for the business with the aim of making profit. You want to grow your business via digital platforms.
Salary & Profit: The sky is your limit!
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Digital Marketing Specialist
You will be creating detailed paid media strategies/plans for search, display, video, and social platforms, finding real insights from data for client's customers and their behaviour.
$80,000 - $109,999 p.a. + commission -
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Digital Content Producer
You will create exceptional and innovative content and partnerships opportunities, work with all agency stakeholders and suppliers to create a media lead solution and production plan.
$65,000 - $89,999 p.a. -
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Digital Campaign Manager
You will lead the automated user engagement activity across digital channels, growing the database, email automation, set-up, scheduling and testing of recurring and dynamic campaigns.
$80,000 - $89,999 p.a.
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SEM Specialist
You are confident with developing new SEO strategies, roadmaps and timelines for new clients, responsible of clients' SEO results and have a growth plan in action.
$70,000 to $90,000 p.a.
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Social Media Specialist
You are confident to deliver consistent, brand aligned marketing focused experience across all digital and social marketing touch points, optimising social engagement and ROI.
$65,000 - $89,000 p.a.
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Digital & eCommerce Specialist
You’ll focus on digital & e-commerce site conversions, identify how the e-commerce user journey can be optimised and improved through SEO, CRO strategy, website user data, and landing pages, then project manage this work.
$85,000 - $100,000 p.a.
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Agile CX Designer & Researcher
You are confident in bringing human centred design skills and critical thinking to support and define the customer experience., develop and implement strategies to enhance best practice customer outcomes for business.
$75,000.00 - $150,000.00 p.a. subject to experience
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Agile UX Designer & Researcher
You will drive customer centric design principles and agile ways of working, identify customer problems and opportunities and design intuitive, seamless, delightful solutions, with user research, testing during a life cycle of a project.
$75,000 - $150,000 p.a. subject to experience
