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The Importance of UX in Social Media Marketing
Providing a seamless user experience is essential to succeed in social media marketing. A great UX ensures user engagement, builds trust and credibility, and attracts potential customers. Conversely, poor UX can turn users off, decrease loyalty, and damage a brand's reputation. To ensure success, businesses should apply the principles of agile digital product design management to create targeted digital products via collaboration, experimentation, and rapid iteration. In addition, integrating SEO can help boost visibility and attract larger audiences to social media profiles.
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