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SEM vs. SEO: What's the Difference?
SEM and SEO are two important strategies for improving your website's visibility in search engine results pages. SEM involves paid search advertising, while SEO involves optimizing your website to improve its ranking in natural search results. The choice between the two depends on your goals, budget, and timeline. For more information on agile search marketing and digital marketing, visit https://www.id.ac.nz/agile-search-marketing and https://www.id.ac.nz/agile-digital-marketing.
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