Get Ready: The Content Trends of 2023 🚨

Discover how to leverage the 7 most popular content types and maximize your reach. From blogs, videos and podcasts to case studies, whitepapers and infographics - get creative with your content strategy today!

• Content is king in the online world. If you want to engage with audiences and boost your brand presence, it’s important to be strategic about which types of content can help achieve that goal – not only for driving traffic but also for data capture. To give your marketing efforts a competitive edge, here are seven powerful content forms guaranteed to deliver increased growth and sales!

1. Blogs

Want to up your content game? Make sure you are well-versed in blog best practices! Put together engaging, high-quality posts that will captivate and charm readers. Establish trust amongst your target audience via interesting topics they find relatable - this is key for growing conversions down the line. Plus it's relatively simple: there’s no need to be intimidated by creating blogs as services like WordPress, Tumblr (now operated by none other than Elon Musk himself!), Medium & Blogger make everything easy peasy lemon squeezy! However, if you're jumping into blogging don't forget commitment makes perfect; post with regularity every couple of days or even once a week at least so followers know what to expect from you. And lastly, include CTAs throughout each one along with internal/external links pointing towards reputable sources - essential when aiming for SEO optimization success2. Listicles

List articles may seem somewhat gimmicky, but they're extremely popular. That’s because they're easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable.

From a content creation perspective, listicles are also easy to write, because once you have a topic and a number, all you have to do is research and fill in the blanks. However, that doesn’t mean you can throw together a listicle without putting any thought into the content because it has to be informative, relevant and high-quality.

Listicle best practices: Always remember to number your subheadings in a listicle, and make sure the number matches the title; otherwise, you'll confuse readers. Like other content types, lists should still have introductions and conclusions, and they should be optimized with relevant keywords. You can have as many numbers in your lists as you like - long lists are just as acceptable as shorter ones - but details are always important.

Tip: Coming up with catchy and unique titles is an important part of writing list articles, but be sure the heading matches the content (no clickbait).

3. Ebooks

Crafting an ebook is a great way to share your knowledge and expertise with readers from around the world. Ensure that you plan ahead - research, write quality content, break up chapters using different formatting elements (like headings, bullets etc.)- for maximum engagement! Furthermore don't forget about the importance of having an attractive title and design as these are surefire ways to draw in new audiences. Plus once published benefit yourself by generating leads through email list growth or building authority within your field – all while ensuring that you have bolstered material offing too!

4. Infographics

Infographics are a powerful content medium that demonstrates the effectiveness of visual learning. By presenting research, stats and other data in an aesthetically appealing way, infographics quickly become some of the most shareable digital assets out there!

According to Content Marketing Institute’s 2019 report 67% of B2B marketers have used this format for their campaigns - making it one if not THE fastest-growing form of content creation!. Beyond just helping you draw more traffic to your site or build quality backlinks; creating engaging infographic creations allows brands and businesses alike to grow their online presence with ease. Still, want tips? Check out our infographics masterclass here

5. Video

Video content is the powerhouse of successful marketing. Industry leaders agree with 93% citing it as an imperative part of their strategy, while 78% report increased sales due to its implementation. The State Of Video Marketing 2021 report evidence that well-crafted videos can help you engage your audience and rapidly grow traffic for a website or profile page. You'll find versatile opportunities to craft compelling video stories such as interviews, how-tos, behind-the-scenes glimpses and explainer films across popular platforms like YouTube (with excellent ranking tips) Instagram & TikTok - all guaranteed to amplify brand awareness plus increase shares and comments exponentially!

6. How-to Guides

From achieving a task to building something from scratch, how-to guides are key for simplifying complex topics and providing your audience with value through step-by-step instructions. Crafting top-quality instructional content helps build trust in your brand as it should be clear and concise while also visually appealing by including graphics, diagrams or screenshots when needed. With these best practices taken into consideration, you can create an effective resource that's sure to grow your email list.

7. Case Studies

If you're looking to build long-term relationships with prospects, case studies are a great B2B content type. Show off your brand's problem-solving powers by illustrating the challenges faced and solutions achieved with real customer feedback. When crafting this dynamic content, make sure to include key elements like: an overview of the specific pains points; actionable steps for replicating successful results; and a summary of end outcomes attained through use of products or services!

Content marketing is a powerful tool to build brand recognition, generate leads and increase profits. Leverage the potential of content for your business - get noticed, drive sales and succeed!

Make your digital marketing campaign stand out from the rest with our comprehensive course. We'll equip you to create content that will engage and persuade, as well as teach strategies for social media, PPC, emailing campaigns more! Seize this opportunity today and join us in making a difference through effective online campaigning. Learn more